Unlimited Design & Content for Food & Beverage Brands
Add a senior-level graphic & web designer to your team without the cost and commitment of hiring full-time. 2-day turnaround.
Flat rate. Pause or cancel anytime.
Most CPG marketing teams—89%, in fact—dream of having an in-house graphic designer.
However, budget constraints and inconsistent workloads often make this impractical.
That's where Topshelf steps in.
We offer a unique solution that adds a rockstar senior designer to your team without the costs and commitments of full-time employment. This approach is transforming the way CPG brands operate, pushing them to higher levels of performance.
You may already partner with agencies or freelancers for a few projects each year. But to truly elevate your brand, you need consistent, ongoing creative work. Here's the challenge: as your needs grow, agency fees can skyrocket, and freelancers might not keep pace.
Topshelf is the answer for brands ready to invest in serious growth. We provide the consistent, high-quality design expertise of an in-house designer, but with the flexibility and affordability that fits your dynamic business needs.
Dedicated designer
Work with the same designer on all your projects. Your designer will become an expert on your brand with 3x faster turnaround because they'll know your style & expectations.
Always available
Get stuff done when YOU need it. No need to book a meeting or wait until someone is available. Just log into our project management board, tell us what you need, and we get started.
Unlimited requests
No need to track hours or hold back on essential projects. With unlimited access to your designer, you're free to work on anything you need, anytime. Average turnaround: 1-3 days.
Flat monthly price
Never ask for a quote again. With our simple flat-rate pricing model, you'll always have access to your designer, and the price doesn't change no matter how busy the month is.
Branding
Logos, branding, graphics, iconography, rebrands, & more..
Packaging
Label design, packaging design, box design, & more..
Sales & Marketing
Social media content, product mockups, sell sheets, pitch decks, & more..
Environmental
Vehicle wrap, signage, event displays, POS displays, merchandise, & more..
Miscellaneous
Apparel design, merchandise, and everything else you need designed!
Request, design, review, repeat.
Sign up to get unlimited design requests & revisions for a flat monthly fee. Invite your entire team to get the designs and content they need, when they need it.
Create a design request.
Use our simple-to-use design request board or email us your design brief.
We get to work on it.
We get started right away and will send over your designs one-by-one in the order you specify.
You review, we revise.
Give feedback and revisions for your design directly to us. We'll revise it until it's perfect.
Predictable cost, no surprises or hidden fees
Jonathan Rosales
Director of Marketing
What you should know
We pride ourselves on building long-term collaborative relationships with our clients. Transparency, honesty and high-quality work is what we deliver every day.
Nope! You're able to add as many design requests to your queue as you'd like. Requests will be worked on one at a time until it's approved by you. Then we move on to the next request in the queue.
Almost certainly, yes! We're chameleons when it comes to design. Though there are times where a client previously used an illustrator with a very specific hand drawn style, in which case we will do our best to replicate that style.
Topshelf is a small team of US based creative designers specializing in the unique needs of the craft beverage industry.
The founder and lead designer, Mike, started as a head brewer in the SF Bay Area 10+ years ago before putting down the squeegee and starting his own label design service for craft breweries. The insight after years of designing for craft beverage brands has lead to the creation of Topshelf. The first ever subscription design service specifically tailored to the craft alcohol & beverage industry.
On average, most requests are completed in just three days or less. However, more complex requests, such as full branding and packaging systems can take a little longer. If the project is on the larger end, we will give you an estimated turnaround time before starting.
You can only have one design request in progress at a time. Once you approve that design, we move onto the next request in your queue and keep knocking them out one by one.
A revision is an alteration to the design. i.e. a change in typography style, change in color scheme, adding additional information, etc. We take revisions even further though. Since we don't bill hourly, you can request as many revisions as you need, or even a completely new design concept if you're not happy with the first one.
Topshelf offers a ton of flexibility in how you request designs. Some common ways clients request designs is directly via our shared project management board in Notion, via email, sharing Google docs, or even recording a brief video (for those who prefer not to write their briefs out). Our project management board is built to make it as easy and fast as possible to submit and manage a design request.
Aside from our initial discovery and onboarding call, we prefer to not have any additional meetings. All communication and feedback will be done in the project management board or via email.
No worries! We'll continue to revise the design until you're 100% satisfied.
That's what we do! Our ability to offer an unlimited monthly subscription hinges on us working fast. And when we say fast, that doesn't mean we're cutting corners or rehashing tired designs. We mean expertise and efficiency, honed over years of specializing in design for the craft beverage industry. We've refined our workflow, slashed superfluous admin work, and concentrated our energy where it truly matters - designing cool work for dope brands.
You can expect a deliverable every 3 business days on average. If at any point you need to scale up, let us know and we can add a second subscription to your account and double your output.
Due to the high quality nature of the work, there will be no refunds issued.
Yup! All designs and content is created in house by hand. Once the files are handed off to you, they are 100% yours and free to be used anywhere for personal or commercial use. In the rare case that we use a stock image for something, you have the rights to that as well.
Ready to level up and start growing your brand?
Get a guided tour through Topshelf, and find out how you and your team can change the way you source design, forever.